4 Great Reasons to Use Laser Barcode Scanners in Your Store

The barcode scanner is something that most people don’t really think about. It’s just another convenience of modern life. It is there to make transactions move quickly and to ensure that mistakes aren’t made when charging customers. It is a common sight and a wholly underrated tool of the retail environment. Yet, what would happen if we didn’t have such sophisticated price capturing technologies to fall back on?

It is certainly true that, fifty years ago, supermarkets and shopping malls survived without barcodes. In fact, the very first one wasn’t invented until 1974, when a store in Ohio made history by scanning a ten pack of Juicy Fruit gum. However, retail operations were substantially smaller than they are now, with fewer customers, and much simpler stock movements and rotations.

This guide to the benefits of laser barcode scanners will explain why, today, these technologies are an essential part of running a profitable retail operation.

Laser Scanners Are More Accurate

If you are looking to buy or rent barcode scanners in Ipswich, it is worth considering the laser guided devices. They are highly efficient and produce bright, sharp laser beams with an impressive degree of precision and accuracy. High quality laser scanners are able to read barcodes even under harsh lights or in low light conditions. This makes them easy to use, even in environments with reduced visibility or large, expansive spaces (like warehouses or storage containers, for example).

Long Range/High Density Scanning

The main difference between the older CCD devices and the newer laser barcode scanners in Ipswich is their range. Laser scanners can read barcodes that are located several feet away, which makes them suitable for more than just regular retail stores. They can even be used to produce high density scans on very small barcodes, like the ones found on tiny electronic components or on delicate, perishable objects like fruit.

Keeps Customers Happy

The faster you can complete transactions, the happier your customers will be. This remains the same whether you’re operating a warehouse, a cake shop, or a designer boutique. To keep transactions moving quickly, you need barcode scanners that capture information efficiently. They need to be reliable and accurate, without necessarily requiring accuracy from the user. If a large number of items are being bought, the scanner should be able to capture price information from a distance or at an angle, for example.

Tough, Durable, and Made to Last

Whether you run a store or a large scale warehouse, laser barcode scanners are a worthwhile addition to your operational apparatus. They are particularly well suited to industrial environments, because they’re surprisingly tough. They capture barcodes within milliseconds and they can survive drops and falls from a reasonable height. The right barcode scanner is an essential part of customer service and inventory management, so picks yours carefully.

For more advice on how to keep your retail operation running smoothly, click here to visit CRS Ipswich today. Or, call 01473 396037 to speak to a sales advisor and find out how you can get your hands on high quality barcode scanners in Ipswich.

Crs Epos

From our large showroom we can offer an extensive range of equipment both new & fully reconditioned, thus ensuring you get the right equipment for the job. Our showroom is situated on the eastern side of Ipswich with easy parking.


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